Conferences

Creating a company can be a complicated and slow process, full of complex administrative concepts. We’ll explain how to create a company using ICT via the CIRCE system, which provides information and advice and includes an electronic procedure for establishing trading and civil companies and enterprises for the self-employed.

Find out how the new talent recruitment systems are being shaped.

Which LATAM markets provide the most opportunities? How to avoid mistakes Find out more about the case of a tiny company that has recently expanded abroad to this market.

Get to know the different types of crowdfunding to start or consolidate your business by diversifying sources of financing: crowdfunding of investment in company shares, with reward, loans and donation. Subsequently there will be a Face2Face with the platforms Migranodearena.org, Verkami, Ulule, E-crowd Invest, The Crowd Angel, Aixeta, Vanacco and Goteo.

Annual presentation of the Global Entrepreneurship Monitor, a benchmark report that includes the main data on entrepreneurial activity in Catalonia and the province of Barcelona.

What steps must be followed before deciding on a certain franchise, taking into account two perspectives: as a model for investment or as self-employment.

A round table involving three or four young businesspeople, who will explain their experiences when it comes to entrepreneurship, depending on the type of company (a startup, franchise or generational handover).

Among the participants will be:

Ecosistema més empresa (The ecosystem plus the enterprise) – Ibercaja – José María Santos

Axa Opensurance – Oscar Paz

Ferrovial – Joan Clotet

Schibsted – Jaume Gurt

We’re experiencing an unprecedented technological revolution: A wave of new technologies of an exponential nature set to bring more changes to many sectors in the next 10 years than those they have undergone in their entire history up to now. Are you ready?

What leads a company to become globalised? Learn more about the case of an artificial visioning company set to open a subsidiary in Morocco.

A workshop at which you can learn how to create an effective elevator pitch to present your product or service. It’s designed for entrepreneurs who want to improve the communication of their projects.

Modern technology to improve personalised communication with customers visiting the shop. Connecting with and surprising the customer is vital in today’s world, we can achieve this with specific strategies.

Laia, Mertxe, Mònica and Laura run companies in very different sectors, but they have one thing in common: they recently set up a business. They’ll share their experiences at a round table and answer the questions asked by a large number of entrepreneurs when they set up their businesses.

Are our problems opportunities in disguise? Do we really have limits or do we create them ourselves? Learn the basic tools for turning difficulties into areas of personal and business growth.

At this talk you’ll be shown the importance of investing in websites, multi-channel platforms, social networks and email marketing, thus enhancing your corporate image in order to expand abroad.

More than a sector or an industry, franchising is a proven business strategy used by hundreds of industries. Come along and find out three key elements in franchising.

The Leader grants constitute one of the main lines of funding for rural entrepreneurs and companies. They provide support and mentoring services for entrepreneurs, as well as tools that seek to boost business innovation (the green economy, etc.).

Work seminar conducted by the Xarxa Emprèn, a public-private network that offers advice to entrepreneurs from all over Catalonia (private event).

Creating a product or service while taking the gender perspective into account from the outset may provide a business opportunity. If you also take it into account in the company’s organisation and internal processes, it will enable you to surround it with talent and include it in your communication with sensitised customers.

These are primarily aimed at companies that focus on social and labour integration and autonomy and assistance for people with disabilities and dependency needs, as well as the fight against poverty.

Value vs. price. The art of negotiating. Learn to value your business and hear about real cases from other entrepreneurs.

Meet the winners of the 2019 contest in a magical and fun session, in which some of the best franchises of the year will receive their awards.

Inclou Futur is a free service designed for SMEs to promote and place value on the recruitment of people with disabilities and mental disorders. This panel discussion will include the presentation of this inclusive service, promoted by the PIMEC Foundation in partnership with the XIB Network of Barcelona City Council.

Come and find out more about the benefits of taking over a company rather than setting it up from scratch through people who have been through the process who will share their experiences.

Co-working has established itself as a transformational tool in the workplace and in social and business fields. The talk will be conducted by Cowocat, experts in transformation, and PIMEC, which will present and conduct a debate on future trends.

During negotiations with investors, the company’s valuation is a key element that will determine our future. There will be a talk on how companies that don’t bill for their services are valued and how to make the most of negotiations with investors.

Come and find out more about the benefits of taking over a company rather than setting it up from scratch through people who have been through the process who will share their experiences.

After advising more than 500 entrepreneurs and businesspeople, we’ll provide you with the keys to avoid making the classic mistakes. A very intensive and entertaining session: An error every two minutes, are you ready?

Big Data and the possibilities of Artificial Intelligence are not things of the future but rather the present. Understanding and effectively managing the information on the Web is key to launching your business, expanding it and competing. Companies have the opportunity to leverage the potential offered by data in order to improve their strategic decision-making, achieve better results and optimise resources. “Data is new bacon”.

Discover aspects that determine the generation of trust in others. Find out how the brain works to generate impactful communication and optimise states of creativity and strategic and critical thinking and understand the neurological processes that generate them.

Gain a deep insight into the advantages and disadvantages of adopting a franchise system as a growth strategy for a company.

How can I transform my company and make it grow? Come and listen to the stories of people who’ve bought a company and raised it to the next tier.

A round table involving several entities. They’ll pool experiences that have been gained in various locations in Barcelona aimed at supporting and incubating Social Economy and Solidarity and Socio-economic Innovation projects.

The new omni-channel consumer, empowered by new technologies, has become the major player in the market. Given the above, what communication and marketing channels are there? Which of them is the most effective for my company?

Implementation of the SDGs within the company. Introduction of a circular strategy into the business models; reuse, servicification, sectoral trends, opportunities to increase profitability and savings, etc.

Oriol Juncosa will chair a panel discussion involving some of the entrepreneurs who have attracted investment through recommendations. They’ll explain the processes they’ve gone through to persuade their current investors to invest in their projects.

Internal session for the technical experts at the Centre de Reempresa de Catalunya. (Private activity)

They’ll discuss the legal issues affecting disputes in franchise relations. They’ll do so by providing a practical vision of the diverse conflict resolution formulas existing in our Law, as well as their pros and cons.

We’ll explain two online tools for cooperative entrepreneurs. The tool to draw up a business plan and the entrepreneurial test (competences and abilities).

A solid business structure provides the best support for your growth. Expertus Servicios Empresariales will share how to create a good starting point to boost your sales and convey trust to your customers.

An annual awards ceremony that acknowledges the work of the local Reempresa points.

What are the pivot points in the franchise relationship which will ensure the model’s success. The factors determining this relationship will be analysed, such as how it should be managed, what aspects have to be dealt with and what warning signs may arise.

The National Innovation Enterprise (ENISA) is actively involved in the financing of innovative business projects. Aimed at startups in their first phase of life and profitable projects in their expansion phase. Financing for startups and SMEs.

Do you know why there are people who fulfil their dreams and others who don’t even try to? This motivational talk will help you to pursue your dreams and provide you with the tools to make them come true.

The talk will define the differential elements of the cooperative model with regard to its financial structure. They will be valued within the framework of a banking negotiation and the chief instruments available to cooperatives will be outlined.

A competition-format activity presenting a series of entrepreneurial projects carried out by several previously selected Catalan universities. A prestigious panel of judges will select the team that presents the best project and the best pitch.

Understanding my bill. The contracted power and energy. Green energy for your business. The advantages of a renewable energy source offer.

The usual selection methods take into account the candidate’s training, experience and technical abilities and skills. However, if you’d like to know the person who’ll join the company and, above all, if you want the company’s culture and the way the candidate works to be coherent, selection by values takes on great complementary relevance.

Did you know that, out of every 100 contacts we obtain online, only two or three ultimately buy one of our products? Go over the keys to digital marketing to ensure successful and border-free entrepreneurship and improve your sales.

Whether your company is in the digital sector or not, this panel discussion will reveal how different digital solutions and businesses can help you in your daily business management and tasks. Four speakers specializing in different business areas will be taking part in this discussion.

Description of ICEX programmes and services suitable for entrepreneurs. The talk will also hear the stories of three companies that use these programmes.

Presentation of several geolocation tools and platforms at the service of companies and entrepreneurship.

With 20 years of experience in the franchising world, they have acquired a broad and analytical vision of the wise decisions made by the entrepreneurs who have been successful in business as franchisees. They will explain some of these wise choices, which start with the purchasing of the franchise stage and continue once the activity has commenced; choices that can be imitated by any entrepreneur who puts their mind to it.

Despite the progress that has been made in terms of equality, women still find it more difficult to strike a balance between their personal and professional lives than men and continue to suffer from the effects of the wage gap and gender discrimination. What can we do to eliminate these difficulties?

Creativity enables us to integrate points of view, discover connections and generate solutions. Can it be, then, the key to business success? Susana Grau Rahola will present and chair this debate, which is sure to be of interest to self-employed workers, entrepreneurs and SMEs.

Take this chance to learn more about a new, sustainable, fair trade and ethical fashion company that has managed to boost its foreign sales.

An initiative conducted by Comercia Global Payments along with partners from the sector. What are online tour operators such as booking.com doing? How PCIs and PSD2s will improve the booking and payment processes, the check-in at the hotel, the cashless environments of the destinations and the tools provided by Comercia Global Payments for the sector.

Find out more about the 15 pre-accelerators of the #PrimerProgramme and accelerate your project. Pre-accelerators from all over Catalonia will present their programmes based on innovation and highly-specialized technology.

How to provide a good service to the franchisee and, at the same time, maintain the franchise’s standards of quality and operational excellence.

New players in the cultural sector explain their experiences competing with large well-established companies. This panel discussion will present new business models and ways of identifying market niches, as well as the financing tools used by the ICEC.

The circular economy seeks resource efficiency, feedback from the production systems and the optimization of product life cycles. This change can constitute an element for improving companies’ competitiveness.

A reflection on how the internet is changing our relationship with information, but also with representation, participation and governance

Painting is a must for her. The world is filtered through her studio. Maps fascinate her and travel thrills her. How has Chelsea managed to exhibit in London, Amsterdam, Stockholm, Geneva, Singapore, Hong Kong, Los Angeles, Miami and New York? She’ll explain at this talk.

Learn to create an overview of the different sources of funding for the launch of a project and identify the aspects that should be taken into account when starting the search for financing.

This network of innovation centres brings together several projects conducted within the Metropolitan Area of Barcelona to generate synergies that boost economic reactivation. Come and find out more.

Analysis of the factors that determine the success of consumer brands and how they are changing customers’ needs and tastes.

When, as entrepreneurs, we begin thinking about reaching the market, major doubts about how to do so enter our minds. It’s at this moment that we should consider why the marketing plan doesn’t work. We’ll attempt to provide answers at this talk.

The discussion during this session will be about how startups can analyse and improve the degree of usability and the user experience of the people who use their products and services so as to increase startups chances of success.

The success of the new digital marketing of the 21st century is based on the following formula: the sum total of the consumer’s absolute knowledge and the application of the latest technologies, together with personalized creativity that captivates at the right moment and in the right channel and place. Jordi Urbea, general director of OgilvyOne and Ogilvy & Mather Barcelona, will speak about the above.

Learn how small companies from different sectors have targeted foreign markets with responsible, sustainable and safe products by means of digital marketing.

From the experience of three CEOs of start-ups, you will learn how to accelerate the growth of your project and obtain funding. They will also show you in detail the acceleration processes of Ship2B.

Talk related to the book titled Sharing Cities: a global vision of cities and a local view of Barcelona , focusing on platform economy and collaborative policies. The editor, Mayo Fuster and the other authors will take part.

Ideas for making the most of the benefits and avoiding the drawbacks of the franchise system for the expansion of a successful business concept.

We’ll discuss the tax benefits for innovative SMEs, especially the RDI tax deductible and the Patent Box, the tax benefit for knowledge and software companies. These are benefits that many people know little about, but they’ll make your company more competitive.

If you already run social networks, it’s now time for digital marketing. Discover seven advanced techniques that are easy to implement on your website, blog and social media channels. You’ll learn how to optimise the blog as the basis for your online strategy. You’ll identify effective keys for investing in SEM and Social Ads. You’ll also see how data can be analysed to measure the ROI and two star marketing strategies will also be unveiled.

This talk is a journey through my life. How, from my position as a director working at top-level companies and as an entrepreneur competing in an extremely fragmented market, I’ve discovered the keys to commercial, professional and business success and their application to the current context of the digital era.

The relationship between startups and companies known as Corporate Venturing is becoming stronger and stronger as a result of the framework of opportunities it provides. Find out more about the benefits of this kind of entrepreneurial model.

Round table on experiences on entrepreneurship among women. Economic independence increases their security and helps them to make decisions about their own lives and deal with unwanted situations. It improves their entrepreneurial skills and assists their expansion throughout the economic and professional worlds.

A broad outline for the proper management of the expansion of the franchise, paying particular attention to the needs and commitments of the franchisees.

The design of new products and services raises many questions, but there is little appreciation of the need for compliance with the regulations on the protection of personal data. This affects all activities across the board in the market. Acquire more knowledge on this issue at this talk.

A panel discussion involving three companies/entrepreneurs sets out to reveal the challenges they’ve come up against in each of the stages of the prototyping process and how they’ve resolved them. Each case will focus on a specific phase of the process.

Do you still do B2C marketing for your B2B company? Expert Nuria Nieto will tell us how Inbound Marketing can help you to digitalise your sales and obtain better results.

In Europe, less than 10% of angel investors are women. According to recent research women angel investors bring more entrepreneurial experience, social impact interest and higher tendency to invest in women lead-startups. Listen to their experiences.

Coworking gains strength as a real estate business, but the real key to coworking is measured in the area of ​​collaboration and the acceptance of people who accept new labor and social changes. We will explain the key to all this.

The success of a project originating in Girona, set up by two girls who left their jobs to start a supposedly non-viable project. Nine years on, their business has the most outlets in Catalonia in its sector with its Catalan network.

A round table chaired by David Gómez, the BANC project analyst, involving three entrepreneurs ready to explain their business experiences. They will reveal their difficulties and challenges and offer advice to new entrepreneurs.

The talk will stress the value of the identifying traits of the social economy by comparing and contrasting experiences. Emphasis will be placed on the capacity for resilience, sustainability and social cohesion generated by social and cooperative economy experiences.

How can I incorporate the zero waste vision into a business project? Find out in this space for reflection on the use of the social economy as an innovative tool for waste prevention. You’ll do so by listening to the experiences of entrepreneurs involved in the Zero Waste Movement programme.

Do you want more leads? More conversions? Let’s review the methodology and examples that can place the customer at the centre of your brand’s online communication. Because the key to success lies in being geared towards the customer: Customer-centric Marketing to understand your good customers and to personalise their experience.

Companies that seek to attract and retain talent and wish to be more effective will have to consider new working hour arrangements. At this talk you’ll be able to learn more about the tools and instruments developed by Barcelona Activa to facilitate these strategies.

The importance of companies having a single partner for all services, particularly in retail, with the aim of having all points of sale under the same umbrella to improve user experience.

Entering a business partnership with a Special Work Centre makes a social impact. It helps to create and consolidate jobs for people with disabilities. The talk will highlight the sectors, services and products and list the alternatives for partnerships with a Special Work Centre.

Round table discussion on the various practical accelerators in the entrepreneurial system in Barcelona which are useful for startups. It will identify which ones each startup should use, depending on the point it has reached and the sector in which it operates.

Setting goals activates both your conscious and the subconscious mind so you can figure out what needs to happen to make your goals a reality.

Assigning each goal a clear deadline activates the Law of Attraction and you will begin to attract the resources necessary to accomplish your goals.

The business fabric is innovating and moving forwards by means of ICO financing. Any company, self-employed worker or entrepreneur from any sector of activity can gain access to ICO lines of financing and make any type of investment in Spain and foreign markets. Come and find out more.

Closing ceremony and presentation of the Creamedia awards in support of entrepreneurial initiatives in the cultural and creative industries. This programme is partnered by the ICEC and the Catalunya Cultura Foundation.

The design of visual communication is essential in entrepreneurship: it must always start from an inclusive and cross-disciplinary vision of the shared design, discipline and methodology. Every company needs RDI (Design) to grow.

At this instructive talk we’ll provide you with the keys to optimising any web page and improving your organic positioning. Learn, develop your knowledge of SEO and increase your web traffic.